A Joint Venture Between

DSM India & Sona Biscuits (SOBISCO)

Sona Biscuits Ltd. (SOBISCO), a leading corporation in the biscuit industry in Eastern India with a pan-India presence, has now joined forces with Royal DSM, the Global Life Sciences and Materials Sciences Company based in The Netherlands, to combat malnutrition effectively. An overwhelming increase in population in India makes it difficult for her to tackle its unique problem of malnutrition. By introducing essential micro-nutrients like Vitamin A, Vitamin D, Folic Acid, Iron, Zinc, and Iodine into its products the joint venture, co-branded together by SOBISCO and DSM as ‘SOBISCO NU-SHAKTI’, aims at distributing fortified foods and beverages to as many people as possible in the regional zones of Bihar, Jharkhand, West Bengal, and Orissa. While the Food Security Act is helping to make food more widely available and has improved the hunger index in the country, this initiative helps address nutritional well-being amongst children, adolescents, young mothers and households in general. The collaboration also taking the necessary steps to make nutrition an affordable experience even for the lower income groups, belonging especially in the two and three-tier towns of Eastern India.